Sigma Group was the first-ever digital AOR for Famous Footwear. We worked hand-in-hand with the 1,200 store footwear fashion chain developing seasonal campaigns and a powerful online presence with dynamic digital and social content. Their brand mission to “Make Today Famous” became an anthemic call to action for women across the country as we leveraged digital strategy and content across paid, owned and earned media.
Women love shoes, and the delight in finding the right pair is as much fun as it is wearing them. Our campaign “Make Today Unexpected” delivered happiness during one of the most critical selling seasons of the year - back to school. Sigma developed unique and unexpected long form video and influencer programs and created a customized, self-serve ecommerce experience that matched up great seasonal styles with a woman’s unique personality. Sigma produced a ton of digital content and fun, experiential digital assets for Famous Footwear to help keep them one step ahead of their competition and engaged with their best customer-mom.