Sigma helped reintroduce Braun’s Small Kitchen Appliances to the US market in 2016. Our team helped shape a go-to-market strategy with an impactful digital roadmap including influencer, social, digital, behavioral and psychographic targeting. With an eye on building awareness and driving retail conversion, we took plans and programs from ordinary and made them extraordinary.
Braun’s Small Kitchen Appliances such as hand blenders, counter top mixers and coffee makers are perfect for those in transitional life stages. They bring out your creativity in the kitchen, and even more, can help you transform everyday cooking into culinary masterpieces. The campaign “Conquer the Expected” took shape across a spectrum of custom content programs spanning editorial partnerships, influencer initiatives and storytelling tools such as video and rich media. We drove category disruption through personalized messages and surrounded our target and maximized discoverability of product attributes.