For the last four years, B2B Trade Publication Demand Gen Report has been recognizing B2B companies that are helping innovate the content marketing landscape across all channels and leveraging the evolving buyer behaviors. A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
This year our client, Panasonic was awarded as the Winner for Best Combination of Paid, Earned and Owned Media. Our congrats goes out to our agency partners, Cohn & Wolfe, Phelps Agency and Panasonic.
Demand Gen Report's Killer Content Awards 2016 from Sigma Group