We are excited to announce that Kerri Koppel has joined Sigma Group as a senior group director overseeing all strategic media communications programs including media planning and buying. Kerri is a savvy and dedicated media director with a proven track record of delivering innovative solutions that drive business results. Prior to her work at Sigma Group, Kerri was responsible for integrated communication planning at MEC working on a variety of well known consumer and b2b brands.
Prior to working at MEC, Kerri worked in the publishing business developing emerging media opportunities across TV, digital and print properties for Time Inc. The results of her work at Time Inc. are proven examples of her marketing innovation and achievements within her area of expertise.
Kerri started her career at MEC working on the Campbell’s Soup and Colgate-Palmolive accounts, followed by MediaVest and PHD, where she worked on a number of brands, including Coca-Cola and HBO, before returning to MEC in 2011 to lead the Scott’s Miracle Gro business.
In her new role, Kerri will be responsible for furthering Sigma Group’s integrated communication planning to connect brands with their customers in innovative ways. She will oversee all facets of planning and buying for multiple clients and will lead the development of innovative media solutions that inspire excellence and get results.
“We’re enamored with Kerri’s passion for new and emerging communication strategies and the relevance of her experience for today’s marketing landscape. Her breadth of client work, combined with persistence for excellence and dynamic business acumen, will elevate our media product at Sigma and drive performance for our clients,” said Shannon Morris, president and owner.
Top clients for Sigma Group include Panasonic, Rita’s Italian Ice and Infusium 23.