It is imperative to understand your customers’ expectations when interacting with your brand.
Retail brands have been struggling for years now to measure the direct return on their social marketing programs.
How do you remind people of that in a fun and engaging way when you’re in a category of giant brands who are outspending you 200 to 1?
We are excited to announce the launch of our latest Infusium 23’s campaign: Repairs. Restores. Restructures.
Linda Boff provided valuable information that all brands can utilize to better their marketing and feel more comfortable with taking risks.
We are excited to announce that Kerri Koppel has joined Sigma Group as a senior Media Director.
When it’s not used properly, social media can actually damage your brand’s reputation.