Between social networking, online video, podcasts, widgets, viral campaigns, the latest search techniques and a renewed interest in mobile advertising, marketers today are plenty busy - and often confused - about which online trends are important and how to best leverage them for their brands.
In this first of the Fuel for Thought series, our guest speaker, eMarketer CEO Geoff Ramsey, will cut through the clutter to give you clarity and insight on optimizing your interactive marketing programs. You’ll get the facts - all supported by hard numbers and case studies from a wealth of researchers and industry trend leaders.
Breakout Session - Round Table Discussions
After the presentation, join one of our round table discussions on today’s hottest marketing topics. Share your own experiences with like-minded top New Jersey business leaders to help shape your 2009 marketing strategies.
Round table topics inlcude:
Leveraging Innovation
With the rise of new technologies and media, from virtual worlds to in-game to mobile and a myriad of video, how do you determine which new strategy to consider? In this discussion we’ll uncover the benefits of experimentation and success, as well as the costs of failure.
Focusing on the Consumer
How can marketers incorporate the consumer’s point-of-view as a regular part of strategy sessions, extending beyond consumer-generated content, consumer-created advertising, corporate blogs and focus groups? We’ll discuss what’s out there and how you can use it to your advantage.
The Importance of Analytics
Hard data gives you the ability to precisely track how customers are interacting with your brand. But on the flip side, there’s so much data out there that many businesses are having a difficult time figuring out what to do with it. We’ll discuss how to identify and leverage the right facts and figures.
The New Web Page
With the proliferation of mobile, RSS, blogs, microsites and other technologies, and consumer attraction to generating their own content and advertising, how important are actual websites? We’ll discuss how web design change should change to accommodate as many visitors as possible.
eMarketer CEO Geoff Ramsey will provide clarity and insight on how ad dollars are being spent, which digital strategies are working and how marketers can minimize their risks - all supported by hard numbers and case studies from a wealth of researchers and industry experts.
Geoff Ramsey
Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and Co-Founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.
Founded in 1986, Sigma Group is a full-service advertising agency known for their ability to lead traditionally-marketed challenger brands, most specifically those having varied audience channels or vertical markets, into well-strategized, holistic and integrated marketing platforms. Sigma Group designs programs that capitalize on the convergence between digital media and marketing to drive bottom line growth. Recent campaigns include those for PRNewswire, Panasonic Toughbook, Panasonic Men’s Shavers, MasterCard, Hunter Douglas and Terramar Sports.
sigmagroup.com
eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. With eMarketer, you understand the growth and impact of the Internet. Plus, you stay ahead of the curve on new trends such as blogs, social networking, podcasting, mobile marketing, and many others that are profoundly affecting the business landscape.
emarketer.com
IncBizNet, Inc.’s business network, provides private companies with a year-round platform to promote their businesses and connect with other leading executives and entrepreneurs. Home of the Inc. 5,000, it offers members the opportunity to increase visibility and participate in business-to-business interaction, on a national and local scale.
incbiznet.com