Between social networking, online video, podcasts, widgets, viral campaigns, the latest search techniques and a renewed interest in mobile advertising, marketers today are plenty busy - and often confused - about which online trends are important and how to best leverage them for their brands.
In this first of the Fuel for Thought series, our guest speaker, eMarketer CEO Geoff Ramsey, will cut through the clutter to give you clarity and insight on optimizing your interactive marketing programs. You’ll get the facts - all supported by hard numbers and case studies from a wealth of researchers and industry trend leaders.
Breakout Session - Round Table Discussions
After the presentation, join one of our round table discussions on today’s hottest marketing topics. Share your own experiences with like-minded top New Jersey business leaders to help shape your 2009 marketing strategies.
Round table topics inlcude:
Leveraging Innovation
With the rise of new technologies and media, from virtual worlds to in-game to mobile and a myriad of video, how do you determine which new strategy to consider? In this discussion we’ll uncover the benefits of experimentation and success, as well as the costs of failure.
Focusing on the Consumer
How can marketers incorporate the consumer’s point-of-view as a regular part of strategy sessions, extending beyond consumer-generated content, consumer-created advertising, corporate blogs and focus groups? We’ll discuss what’s out there and how you can use it to your advantage.
The Importance of Analytics
Hard data gives you the ability to precisely track how customers are interacting with your brand. But on the flip side, there’s so much data out there that many businesses are having a difficult time figuring out what to do with it. We’ll discuss how to identify and leverage the right facts and figures.
The New Web Page
With the proliferation of mobile, RSS, blogs, microsites and other technologies, and consumer attraction to generating their own content and advertising, how important are actual websites? We’ll discuss how web design change should change to accommodate as many visitors as possible.
