Insights

A compilation of articles, case studies and reports to continuously fuel your marketing mind.

. TrendWatching’s Generation G (for generosity) - “Giving is the new taking, and sharing is the new giving.” Describes the full characteristics of Generation G and offers eight ways for brands to join — from Tryvertising to Brand Butlers to Random Acts of Kindness.

. TheFutureBuzz’s 65 Bite-Sized Web Marketing Tips - Lots of great tips here from website design to professionalism to things to read/subscribe/activate to get you going on social media.

. WSJ’s Marketing in the World of the Web - A great article on retailers and social media.

. BtoB Magazine’s Insight from Top Marketers – Includes short videos of top marketing executives from American Express, Siemens and Eastman Kodak answer a variety of questions about their strategies, goals and tactics.