Numbers, Stats, Trends

A collection of latest data on marketing, advertising, media and demographics.

. Jeremiah Owyang’s Social Network Stats -  Some people like to collect stamps while others like to collect stats.  Thank goodness Jeremiah likes to collect stats!

. Sysomos Inside Facebook Pages – An analysis of 600,000 Facebook Pages to identify everything you could possibly want to know about FB Fan pages from popularity to content to number of fans and so on.

. eMarketer’s Do You Know What Men Do Online? Highlighted findings – 53% of males spent more than one hour per day on the Internet, compared with just 42% of females. Did you know that 15% of men have never been online?

. comScore’s Mobile Internet Becoming A Daily Activity For Many –   The number of people (63 million) using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009.

. AdMob’s Mobile Metrics -  iPhone makes up 50% of U.S. Smartphone web traffic.

. Nielsen’s Three Screens Report – Television, Internet and Mobile Usage in the U.S.

. comScore finds more than 50% of Facebook users were over 35 years old.  Social networking is no longer a youth phenomenon.

. The Future Buzz’s 49 Amazing Social Media, Web 2.0 and Internet Stats – A great collection of quick information on Google, Wiki, YouTube, Blogosphere, Twitter, Facebook and Digg.

. eMarketer’s User-Generated Content Draws Fans – Interesting stats on UGC.  6 out of 10 US Internet users view UGC,  54% consume blogs, 41% use social networks, 36% viewed user-generated videos and 34% consume wiki.

. Nielsen’s Guide to Super Bowl - A comprehensive information on 2008 Super Bowl showcasing a full range of consumer and media information.  Highlighted stats include:  97.5 million people watched Super Bowl XLIII and SB advertisers saw a 24% jump in Web traffic the day after the game.

. comScore’s 2008 Digital Year in Review offers a great wealth of information.