SIGMA::BLOG

THE NEW YORK TIMES: An Alternative to Layoffs: The Shorter Workweek

With budgets pared and the overall economy continuing to contract, some employers have no choice but to cut payroll expenses. That almost inevitably means layoffs, but a few managers are trying an alternative: switching some people to 24-hour workweeks. Sigma, an advertising agency based in Oradell, N.J., has cut some of its employees to a 24-hour week, which they work over four shorter days.
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Sigma Scores Big in 2008

Shannon Morris, President and Partner of Sigma reflects: “2008 brought exciting new endeavors and relationships, an opportunity for reinvention and a concerted focus in training and recruitment. The work that we produced, the buzz we have generated and the quality of brands that we continue to attract encourage us going into ‘09.” Reasons to be cheerful? You bet.
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Fuel for Thought Series.

Fuel for Thought events and discussions provide senior marketing executives with keynote speakers, presentations and case studies to help brands compete in today’s highly competitive marketplace; gain visibility, grow, innovate and connect with consumers — doing all this with minimal risk, while bringing in fast results. Our program launched in November 2008 with guest speaker, Geoff Ramsey, CEO of eMarketer; some notable attendees included: Panasonic, LG Electronics, INTTRA, Kumon, and Ciao Bella Gelato. Our goal is to spark conversation, challenge conventional wisdom, and provide new options that will fuel growth and innovation. Please request an invitation to our next event. And we will contact you with upcoming event information.

Tough Times = Smarter Choices: Advertisers find room to breathe with smaller ad agencies.

Advertisers looking to invest their marketing dollars in ’09 will look for more aggressive fee models without compromising results, creativity, or ingenuity in their marketing and advertising strategies.
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Shannon Morris named Finalist in 2008 Stevie Awards for Women in Business.

Shannon Morris, President and Partner of Sigma Group was named a Finalist in the Best Executive category in The 5th annual Stevie Awards for Women in Business. This year has been the sixth consecutive year of double-digit growth for Sigma Group under Shannon Morris’ leadership.
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Commerce Magazine 2008 AdReport

Advertising is all about break through—it’s about the right message and the right visual coupled with the right media mix. They must work hand in hand. Today’s consumer, even in the B2B space, is bombarded with advertising—online, at home, in the car, on the plane, on the radio, even in the elevator. Advertisers have to break through.
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Sigma Group offers employees part-time hours and flexible schedules to combat today’s economic decline.

With the state of our economy in a rapid decline many companies have cut overhead and many have had to lay off employees. In fact, the unemployment rate has surged to a five-year high at 6.1% and 605,000 people have lost their jobs so far this year. Sigma Group has found a unique way to deal with shrinking budgets and minimize employee casualties.
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Sigma Named one of Inc Magazines Top 5000 Fastest Growing Companies in the US

Inc. today ranked Sigma Group No. 1835 on its annual ranking of the 5,000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs–despite the economic downturn in the U.S., these companies represent exponential growth.
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Sigma Group Secures Two “Station Dominations” for Panasonic Toughbook in Washington DC

Sigma’s highly targeted “Legally” campaign for Panasonic Toughbook won four Silver ADDY Awards from the New York City District of the American Advertising Federation for its witty take on Toughbook durability claims. And most recently, won an ABA Stevie Award for Best Outdoor Ad Campaign.
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Sigma Group Announces New Hires Found Via Social Media

Sigma Group, the award winning full service advertising agency, today announced they have increased staff by 15% in a two month period. In keeping with being on the cutting edge of technology, each of the new hires were recruited from social networking sites including LinkedIn, Craigslist and personal referrals.
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Sigma Group Wins Five Creative Awards for Panasonic Toughbook^® Honors include ADDY & ProComm Awards

Sigma Group, the award-winning full service advertising agency, today announced five creative awards won in the past two months in both the NYC District 2 ADDY Awards and the Business Marketing Association’s ProComm Awards. All five awards were for work on Panasonic Toughbook laptops.
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