Brand Stimulus Package

What lessons and best practices are out there for marketers in this economy?

. Philp Geier’s 10 Principles for Bad Times that Work in Good Times – Adapt, Motivate, Focus Efforts, Stay True To Your Vision, Communicate, Innovate, Seize New Opportunities, Integrate Marketing, Retain Credibility and Inspire Customers are 10 principles we should harness right now.

. Study:  Cutting Spending Hurts Brands Long Term – Based on TNS Media Intelligence data that revealed  brands that cut spending in downturns lost shares to private labels.

. Don’t Damage Your Brand for Short-Term Gains in a Recession – Reminds us that marketing is a long-term proposition and brands that change strategies to cope with short-term problems can bring on irreplaceable damage.

. Time for a Brand Stimulus Package: Invest Now in Building Brand by MarketingProfs is an excellent article that points out the new 7Ps of Branding to survive the downturn.

. Learning to Love Recessions – McKinsey & Company’s close examination of 1,000 US companies during the 1990’s recession.  Profiles who remained as an industry leaders and became succesfful challengers based on business action/direction they employed.