Does It Matter?
Thursday, May 14th, 2009
Rarely does a day go by without my reading or hearing a going-out-of-business article/message. Each time I hear the company/brand name, I ask myself, does it matter to me (as a consumer) that they will no longer exist? Sure, there are some that make little or no impact on my life, but there are far more brands/companies that I say, “it matters.” Why? Because I have a personal relationship and connection to them. Those relationships range from personal preferences to convenience to reminiscence of what some of them meant to me at some point in my life. (more…)
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