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	<title>SIGMA::BLOG &#187; marketing conference</title>
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		<title>Seeking Growth &amp; Innovation? Join Us on Nov 5th</title>
		<link>http://www.sigmagroup.com/blog/archives/1428</link>
		<comments>http://www.sigmagroup.com/blog/archives/1428#comments</comments>
		<pubDate>Fri, 23 Oct 2009 00:50:23 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
				<category><![CDATA[Fuel for Thought]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[federated media]]></category>
		<category><![CDATA[jennifer kim]]></category>
		<category><![CDATA[john battelle]]></category>
		<category><![CDATA[marketing conference]]></category>
		<category><![CDATA[radian6]]></category>
		<category><![CDATA[sigma]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[visual goodness]]></category>

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		<description><![CDATA[A year ago, we launched the Fuel for Thought Series with the goal to create a forum for marketers where we could share the most relevant trends, insights and smart practices that would fuel growth and innovation for their brands.  We made a promise to keep all content unbiased and free of sales pitches to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fuelforthoughtseries.com"><img class="alignleft size-medium wp-image-1459" title="img-fuel-for-thought-tagline" src="http://www.sigmagroup.com/blog/wp-content/uploads/2009/10/img-fuel-for-thought-tagline1-300x172.jpg" alt="img-fuel-for-thought-tagline" width="189" height="108" /></a>A year ago, we launched the <a href="http://www.sigmagroup.com/blog/archives/60" target="_blank">Fuel for Thought Series</a> with the goal to create a forum for marketers where we could share the most relevant trends, insights and smart practices that would fuel growth and innovation for their brands.  We made a promise to keep all content unbiased and free of sales pitches to ensure an authentic, no-strings-attached environment for marketers to engage.</p>
<p>Our first <a href="http://www.sigmagroup.com/blog/archives/88" target="_blank">event last year</a> focused on finding the optimum digital marketing solutions.  <a href="http://www.linkedin.com/in/geoffreyramsey" target="_blank">Geoff Ramsey,</a> CEO/Founder of <a href="http://www.emarketer.com/" target="_blank">eMarketer</a> shared his <a href="http://www.slideshare.net/JennKim/7-strategies4-presentation?src=embed" target="_blank"><em>Seven Strategies for Surviving the Downturn</em></a> and it sure got our attendees engaged in various discussions to help them jump-start planning in the right direction for the coming year.  Today, we&#8217;re thrilled to see that many of the attendees have implemented steps built from those insights/conversations into their marketing programs.  We as an agency also applied those insights and it helped us <a href="http://adage.com/smallagencyawards2009/article?article_id=138926" target="_blank">innovate and grow</a> during the downturn.<span id="more-1428"></span></p>
<p>The second <a href="http://fuelforthoughtseries.com/" target="_blank">Fuel for Thought conference </a> will take place on Thursday, November 5th at the <a href="http://fuelforthoughtseries.com/" target="_blank">Hilton </a><a href="http://fuelforthoughtseries.com/" target="_blank">Parsippany </a><a href="http://fuelforthoughtseries.com/" target="_blank">Hotel</a>.  This year, we&#8217;ll be focusing on Social Media Marketing &#8212; not on lofty, intangible theories and concepts, but on actionable smart practices, case studies, resources and tools that will help our attendees properly consider, test and incorporate them into their upcoming marketing programs.</p>
<p>We are thrilled to have <a href="http://www.fuelforthoughtseries.com/speaker.html" target="_blank">John Battelle</a>, CEO/Founder of <a href="http://www.federatedmedia.net/about/" target="_blank">Federated Media</a> as our keynote presenter to fully profile <em>Why All Media is Social</em> and how it&#8217;s impacting the relationship between brands and consumers.  He will share how marketers can embrace new strategies and best practices to ensure their brands are positioned properly in conversational marketing.</p>
<p>We are also delighted to have our partners <a href="http://www.radian6.com/" target="_blank">Radian6</a>, <a href="http://www.visualgoodness.com/vg/" target="_blank">Visual Goodness</a> and <a href="http://www.federatedmedia.net/about/" target="_blank">Federated Media</a> on-board with us at Fuel for Thought.  To equip our attendees with the right strategies and practical steps, each of our partners will lead an interactive <a href="http://www.fuelforthoughtseries.com/sessions.html" target="_blank">workshop session</a> customized for the conference. Attendees can join the session most suited to their needs:</p>
<p>* Maximizing the User Experience<br />
* Why Listen to Social Media?<br />
* Conversation at Scale<br />
* Twitter for Business</p>
<p>The conference is complimentary to our clients and marketing executives seeking growth and innovation.  To request for your seat, visit<a href="http://www.fuelforthoughtseries.com" target="_self"> http://www.fuelforthoughtseries.com</a>.  We hope to see you on November 5th.</p>
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