What lessons and best practices are out there for marketers in this economy?  We’ve gathered few AdAge articles that provide great fuel for thoughts:

1. Philp Geier’s 10 Principles for Bad Times that Work in Good Times – Adapt, Motivate, Focus Efforts, Stay True To Your Vision, Communicate, Innovate, Seize New Opportunities, Integrate Marketing, Retain Credibility and Inspire Customers are 10 principles we should harness right now.
2. Study:  Cutting Spending Hurts Brands Long Term – Based on TNS Media Intelligence data that revealed  brands that cut spending in downturns lost shares to private labels.
3. Don’t Damage Your Brand for Short-Term Gains in a Recession – Reminds us that marketing is a long-term proposition and brands that change strategies to cope with short-term problems can bring on irreplaceable damage.

SIGMA IN THE NEWS

Last week, our humble ad agency in Northern NJ was featured on CNN and this week on ABC.  What’s all the buzz about?  It’s Creativity Saves Jobs and Inspires Empolyees as explained by Shannon Morris (President, Sigma).

NEW MARKETING & ADVERTISING DATA

1. IAB reports Internet advertising grew 10% last year, outpacing TV. Search advertising dominated with 45% of total online advertising market share, followed by display ads, classified and rich media/digital video.
2. Jay Sears from ContextWeb points out at SES-NY that only 5% of consumer’s time is spent searching.  Therefore if you only use search to reach your online audience, you are missing 95% of opportunities.
3. A recent study by McPheters & Company found that in a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than 6 times those delivered online.
4. Borrell Associates reported that last year, local TV station sites surpassed newspapers in 22 of 80 markets in terms of unique visitors.

WEEKLY TIPS

Mashable’s 5 Tips for Optimizing Your Brand’s Facebook Presence offers the right way to create a profile, how to show different content to Fans and non-Fans and much more to maximize your presence on Facebook.

AROUND TWITTERVILLE

1. During the past year, Twitter has grown 1,200% in members.  It seems everyone’s joining the Twitter bandwagon, but is Twitter right for you?  Here is a great article on the Top 10 Reasons Your Company Probably Shouldn’t Tweet (if you have any one of them on your list).
2. The first Twitter scavenger hunt (hosted by HostelBookers.com) is taking place around Europe this week.   Join the hunt or follow the journey.

INTRODUCTION TO…

This week, we introduce just one site – SingleFunction.  This website showcases a variety of sites that have one purpose and one function.  Go check it out.  I found a lot of neat single function websites.

VIDEO SNACKING

The Brilliance of Shepherds by Samsungis the video pick of the week. Additional viral video ad campaigns are posted here and please keep in mind that ‘viral is a result, not a goal/strategy‘.

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