4/08/09 Weekly Round-Up
Wednesday, April 8th, 2009
PAST WEEK’S FUEL FOR THOUGHT
What lessons and best practices are out there for marketers in this economy? We’ve gathered few AdAge articles that provide great fuel for thoughts:
- Philp Geier’s 10 Principles for Bad Times that Work in Good Times – Adapt, Motivate, Focus Efforts, Stay True To Your Vision, Communicate, Innovate, Seize New Opportunities, Integrate Marketing, Retain Credibility and Inspire Customers are 10 principles we should harness right now.
- Study: Cutting Spending Hurts Brands Long Term – Based on TNS Media Intelligence data that revealed brands that cut spending in downturns lost shares to private labels. (more…)
Fuel for Thought LinkedIn Group
