Our first event last year focused on finding the optimum digital marketing solutions.  Geoff Ramsey, CEO/Founder of eMarketer shared his Seven Strategies for Surviving the Downturn and it sure got our attendees engaged in various discussions to help them jump-start planning in the right direction for the coming year.  Today, we’re thrilled to see that many of the attendees have implemented steps built from those insights/conversations into their marketing programs.  We as an agency also applied those insights and it helped us innovate and grow during the downturn.

The second Fuel for Thought conference will take place on Thursday, November 5th at the Hilton Parsippany Hotel.  This year, we’ll be focusing on Social Media Marketing — not on lofty, intangible theories and concepts, but on actionable smart practices, case studies, resources and tools that will help our attendees properly consider, test and incorporate them into their upcoming marketing programs.

We are thrilled to have John Battelle, CEO/Founder of Federated Media as our keynote presenter to fully profile Why All Media is Social and how it’s impacting the relationship between brands and consumers.  He will share how marketers can embrace new strategies and best practices to ensure their brands are positioned properly in conversational marketing.

We are also delighted to have our partners Radian6, Visual Goodness and Federated Media on-board with us at Fuel for Thought.  To equip our attendees with the right strategies and practical steps, each of our partners will lead an interactive workshop session customized for the conference. Attendees can join the session most suited to their needs:

* Maximizing the User Experience
* Why Listen to Social Media?
* Conversation at Scale
* Twitter for Business

The conference is complimentary to our clients and marketing executives seeking growth and innovation.  To request for your seat, visit http://www.fuelforthoughtseries.com.  We hope to see you on November 5th.

Our thanks to Geoff Ramsey, CEO/Founder of eMarketer, for an enlightening presentation and sharing his Seven Strategies for Surviving the Downturn.

It was a pleasure to meet and greet our distinguished guests. The dynamic Round Table Discussions could have extended well into the afternoon if time permitted.

A wrap-up of Geoff’s presentation and each roundtable discussion will be posted on this blog in the coming weeks and topics are listed below.  To get an automatic alert, please subscribe to one of our feed.

Seven Strategies to Survive the Economic Downturn

Focusing on Consumer

The New Web Page

Leveraging Innovation

Importance of Analytics