SIGMA::BLOG

A year ago, we launched the Fuel for Thought Series with the goal to create a forum for marketers where we could share the most relevant trends, insights and smart practices that would fuel growth and innovation for their brands.  We made a promise to keep all content unbiased and free of sales pitches to ensure an authentic, no-strings-attached environment for marketers to engage.

Our first event last year focused on finding the optimum digital marketing solutions.  Geoff Ramsey, CEO/Founder of eMarketer shared his Seven Strategies for Surviving the Downturn and it sure got our attendees engaged in various discussions to help them jump-start planning in the right direction for the coming year.  Today, we’re thrilled to see that many of the attendees have implemented steps built from those insights/conversations into their marketing programs.  We as an agency also applied those insights and it helped us innovate and grow during the downturn. (more…)

We launched the Fuel for Thought Series last week, a morning event hosted by Sigma Group, our trusted partners eMarketer and IncBizNet to present an overview of the current digital media landscape and provide clarity and insights on best practices for optimizing interactive programs.

Our thanks to Geoff Ramsey, CEO/Founder of eMarketer, for an enlightening presentation and sharing his Seven Strategies for Surviving the Downturn.

It was a pleasure to meet and greet our distinguished guests. The dynamic Round Table Discussions could have extended well into the afternoon if time permitted. (more…)