I’m a firm believer that challenges open doors to opportunities, and opportunities bring innovation with possibilities to further advance and emerge as a leader – as many brands did during the Great Depression.

As eMarketer CEO/co-founder Geoff Ramsey puts it, “Consumers are still consuming.” They are still out there, looking for deals and recommendations to make product choices. They are relying on all available resources to find what is right for them. For marketers, the good news is there are more options than ever to make a connection with customers.

Below is a compendium to Geoff Ramsey’s presentation at the Fuel for Thought event in November. It’s based on his recent whitepaper Digital Marketing Now: Seven Strategies for Surviving the Downturn that is available for free at eMarketer.

That’s it for today.   I hope we sparked some new ideas and look forward to seeing your test programs in market.

Businesses both large and small face similar challenges in today’s highly competitive marketplace: how to gain visibility, grow, innovate and connect with consumers — but do it all with less, with minimal risk, while bringing in fast results.

The convergence of digital and emerging media offers exciting new possibilities to connect and converse with consumers and stimulate brand awareness. But at the same time, it brings new challenges: with media fragmentation and brands being unleashed into unfamiliar frontiers, success depends on employing new marketing approaches and strategies.

Fuel for Thought will bring these phenomena down-to-earth with real-world data, case studies, insights and creative ideas. Our goal is to spark conversation, challenge conventional wisdom, and provide new options that will fuel growth and innovation for businesses.  Please join us online and offline.

Blog: www.sigmagroup.com

LinkedIn Group: http://www.linkedin.com/e/gis/1136477

Twitter: @FuelforThought

Fuel for Thought Series: A quarterly event covering today’s hottest marketing topics

Fuel for Thought Starter: A personalized meeting to discuss how some of the new marketing practices could be leveraged for your brand and business. To schedule a meeting, please email smorris@sigmagroup.com