SIGMA::BLOG » Creativity http://www.sigmagroup.com/blog Full service advertising agency Wed, 08 Sep 2010 17:34:44 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Finding Creativity http://www.sigmagroup.com/blog/archives/1260 http://www.sigmagroup.com/blog/archives/1260#comments Thu, 23 Jul 2009 16:34:07 +0000 jkim http://www.sigmagroup.com/wordpress/?p=1260 What kind of person would think about using a tree as a musical instrument?  I was amazed by what Diego Stocco was able to compose using an ordinary tree in his garden.  Shuffling leaves, tapping bark and strumming and bowing on twigs.  By considering the tree from a different perspective, Diego transformed it into something completely different.

Diego Stocco – Music From A Tree from Diego Stocco on Vimeo.

Discovering new and unique ways to create something different from a common object or idea is a challenge for all creatives. We often set our own boundaries and expectations of what something “should” be, defined either by the project parameters or personal preferences. Overcoming these limitations opens up a world of new experiences and fresh inspiration for our work.

Let’s consider the words of A.A. Milne, best known for his books about Winnie-the-Pooh and for various children’s poems:

“One of the advantages of being disorderly is that one is constantly making exciting discoveries.”

What can YOU do with your tree?

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