SIGMA::BLOG

Oscar Wilde said that “to expect the unexpected shows a thoroughly modern intellect.” He was right.

The reality is that things never go as planned. But when you think about it, is that a bad thing? Those shaping the world make a difference by going beyond the expected. They figure out ways to capitalize on the unexpected twists and turns that come their way. They relish in the opportunities that are presented when unexpected things happen and as a result make great strides in the economy, environment, society, etc.

Business owners and entrepreneurs…the best bubble up when they expect the unexpected. They plan for the unexpected. They know that nothing should be taken at face value. And even further, it’s their ability to capitalize on unexpected opportunities that really makes them superstars. (more…)

Faced with an uncertain economy, lingering steady holds in client budgets, procurement mandates driving margins down and a general reduction in client spending, we realized that creative steps would be needed to manage our own expenses and better position ourselves for the next few years. With some strategic brainstorming and a focus on manpower, workload and agency functions, we set out to develop a solution that would win for everyone.

With a goal of streamlining overhead without reducing workflow or impacting our creative product, we found eight positions in the company that could benefit from a reduced workweek (4 days) while also helping to shed some weight from our bottom line. As a result we were able to save jobs and in turn we have been encouraged by the new vigor and level of productivity that we’re seeing. The outcome? Inspired employees who thrive in the condensed workweek, an even better and more focused creative product and an improvement to operating expenses that allows us to focus on growth, innovation and further expansion.

Just goes to show what happens when creative minds work together. CNN and Alina Cho – thanks for featuring us today!