The Inside Scoop on Flash and the City
Tuesday, May 11th, 2010One of the core groups here at Sigma is our web-development team—that’s right we have an in-house web-dev team here in the heart of Oradell, NJ fully integrated with our planning and creative units allowing us to identify, develop and deploy digital properties that build meaningful experiences and relationships. What sets us apart on the development side is not just our full suite of technical skills, experience and intelligence, but more importantly the close relationship we have with software/platform providers (e.g., Adobe, Microsoft, Apple, etc.) as well as developers from all facets of the business. Without them, infusing innovation to our work would be like skiing on grass.
To give back to the web-development community, we are proud to sponsor Flash and the City. The brainchild of our web-dev leader Elad Elrom, this four-day, out-of-the-box conference will bring the Flash community from around the world together in New York City and redefine the way we share and marry artistic creativity with technological ingenuity.
Let’s face it, we’re a society who wants to have our cake and eat it, too. We’re consumers who say one thing…but embrace new products and services that indicate something else. Often, for a brand person, it’s seemingly impossible to serve up engagements that satisfy these mixed signals among consumers. How do you address the needs of a consumer when they say one thing, and you have the brand or product that offers great benefits, but then they just don’t buy it, or they just don’t act, or they head in another direction? Honestly…when all is said and done, it’s simple: don’t just satisfy consumers, make them feel good.
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