Fuel for Thought Recap: All Media Is Social. Now What?
Thursday, November 12th, 2009
Last week, marketers from all around the tri-state area converged in New Jersey at our Fuel for Thought conference to learn, share experiences and develop ideas to get a handle on social media marketing. There’s a lot we covered/learned from each session and we’ll be sharing key highlights and materials here on our blog.
We’ll kick-off the first conference recap with John Battelle’s (CEO/Founder, Federated Media) keynote on “All Media is Social. Now What?” John’s keynote was brilliantly right-on-topic to get us all kindling new ideas. Here are four key areas he covered:
1. The Rise of Conversational Marketing: First we declared our intentions (what we want) through search. Then we declared our relations (social graph — who we are as defined by how we are connected to other people) on sites like Facebook. Finally, during the past year we declared our utterances (what we are doing, what we are interested in, etc.) on sites like Twitter. When you put all these declarations together — intention, relations and utterances, you have an economy of conversations. (more…)
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