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I stumbled on an article today that admittedly I wished I found a few weeks ago to make it align with Valentine’s day (perfect packaging strategy!).  I loved it because it really helped me reflect on one of our own core values here at Sigma – - The most important element to our success are RELATIONSHIPS.  Relationships with each other, with our clients, with our vendors, with our client’s customers.  Period.

Although the official Valentine’s day has long-since passed, having and being in love is relevant all year round – and especially during these trying times I’m reminded how important it is to value what you have, and to treasure those relationships that define you.  So, I’m posting a selection of Rhonda Abrams‘ All You Need is Love to Run Your Business here to inspire and remind us what matters. (more…)

The shift towards social media today is huge. Numerous articles, case studies and statistics extol the myriad benefits of this powerful new marketing movement each day.  However, getting your feet wet in social media can be quite a challenge as social media is not just another medium or channel where traditional marketing messages can be pushed. Instead, it’s all about understanding the culture of participation. And then harnessing and incorporating that into all your marketing and business processes.
So, what is the best way for an organization to embrace social media?  Here’s some of our top-line suggestions: (more…)

With budgets pared and the overall economy continuing to contract, some employers have no choice but to cut payroll expenses. That almost inevitably means layoffs, but a few managers are trying an alternative: switching some people to 24-hour workweeks. Sigma, an advertising agency based in Oradell, N.J., has cut some of its employees to a 24-hour week, which they work over four shorter days.
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Shannon Morris, President and Partner of Sigma reflects: “2008 brought exciting new endeavors and relationships, an opportunity for reinvention and a concerted focus in training and recruitment. The work that we produced, the buzz we have generated and the quality of brands that we continue to attract encourage us going into ‘09.” Reasons to be cheerful? You bet.
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Fuel for Thought events and discussions provide senior marketing executives with keynote speakers, presentations and case studies to help brands compete in today’s highly competitive marketplace; gain visibility, grow, innovate and connect with consumers — doing all this with minimal risk, while bringing in fast results. Our program launched in November 2008 with guest speaker, Geoff Ramsey, CEO of eMarketer; some notable attendees included: Panasonic, LG Electronics, INTTRA, Kumon, and Ciao Bella Gelato. Our goal is to spark conversation, challenge conventional wisdom, and provide new options that will fuel growth and innovation. Please request an invitation to our next event. And we will contact you with upcoming event information.