SIGMA::BLOG

I stumbled on an article today that admittedly I wished I found a few weeks ago to make it align with Valentine’s day (perfect packaging strategy!).  I loved it because it really helped me reflect on one of our own core values here at Sigma – - The most important element to our success are RELATIONSHIPS.  Relationships with each other, with our clients, with our vendors, with our client’s customers.  Period.

Although the official Valentine’s day has long-since passed, having and being in love is relevant all year round – and especially during these trying times I’m reminded how important it is to value what you have, and to treasure those relationships that define you.  So, I’m posting a selection of Rhonda Abrams‘ All You Need is Love to Run Your Business here to inspire and remind us what matters. (more…)

The shift towards social media today is huge. Numerous articles, case studies and statistics extol the myriad benefits of this powerful new marketing movement each day.  However, getting your feet wet in social media can be quite a challenge as social media is not just another medium or channel where traditional marketing messages can be pushed. Instead, it’s all about understanding the culture of participation. And then harnessing and incorporating that into all your marketing and business processes.
So, what is the best way for an organization to embrace social media?  Here’s some of our top-line suggestions: (more…)