SIGMA::BLOG

We launched the Fuel for Thought Series last week, a morning event hosted by Sigma Group, our trusted partners eMarketer and IncBizNet to present an overview of the current digital media landscape and provide clarity and insights on best practices for optimizing interactive programs.

Our thanks to Geoff Ramsey, CEO/Founder of eMarketer, for an enlightening presentation and sharing his Seven Strategies for Surviving the Downturn.

It was a pleasure to meet and greet our distinguished guests. The dynamic Round Table Discussions could have extended well into the afternoon if time permitted. (more…)

Businesses both large and small face similar challenges in today’s highly competitive marketplace: how to gain visibility, grow, innovate and connect with consumers — but do it all with less, with minimal risk, while bringing in fast results.

The convergence of digital and emerging media offers exciting new possibilities to connect and converse with consumers and stimulate brand awareness. But at the same time, it brings new challenges: with media fragmentation and brands being unleashed into unfamiliar frontiers, success depends on employing new marketing approaches and strategies. (more…)

The NY Marathon.  Yes!  What an amazing event – - people of all types, from all over the world (young, old, beginner, elite) running for a reason.  Some reason.  In memory of a loved one, to get a personal best time, to raise money for a cause, to win the gold, or…to just to say they did it.  That was me.  I thought, “Sure! I can run 26.2 miles! I’ll be able to check it off my list. So I signed up, and about 5 months ago, I started to run. Boy did I run. Before work. During work. After work. And especially, on the weekends.  I really should have done more, but I ran out of time. On race day I was nervous. I realized I had over committed. I was under trained.  And I was intimidated. By the “real runners” and, of course, the streets of NYC. (more…)