SIGMA::BLOG

I decided to round up some interesting facts, figures and best practices on online video, while many of my fellow Sigmites are out this week producing them.

Recently comScore reported that in April 09, U.S. Internet users viewed 16.8 billion online videos.  Nearly 152 million folks watched an average of 111 videos, and an average online viewer watched 6.4 hours of video.  The age of online video viewers trends slightly younger, however, viewership by Generation X and older boomers are at no small scale.

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PAST WEEK’S FUEL FOR THOUGHT

What lessons and best practices are out there for marketers in this economy?  We’ve gathered few AdAge articles that provide great fuel for thoughts:

1. Philp Geier’s 10 Principles for Bad Times that Work in Good Times – Adapt, Motivate, Focus Efforts, Stay True To Your Vision, Communicate, Innovate, Seize New Opportunities, Integrate Marketing, Retain Credibility and Inspire Customers are 10 principles we should harness right now.
2. Study:  Cutting Spending Hurts Brands Long Term – Based on TNS Media Intelligence data that revealed  brands that cut spending in downturns lost shares to private labels. (more…)

Recently, I was tasked with creating a soundscape for a flash-based project we were producing for a client. I wanted to create something that would allow a user to navigate an image with their mouse and blend different audio files together—changing the pan and volume of sounds as they moved their mouse. Here’s the result:

http://www.sigmagroup.com/ftp/jschorn/preview/soundscape/The result seemed quite flexible and easy to implement. So I thought perhaps other Flash developers might find it useful. Here’s how it works.

I came up to two AS3 classes: SoundCell and Soundscape.  A SoundCell is a circular representation of a sound in space.  As you move closer to the center of the sound from any direction, it becomes louder.  Move to the left of the sound, and it pans to your right.  Move to the right, and it pans to your left.  Move past the radius of the sound and it shuts off.  The SoundCell also has a graphical representation that you can turn on or off so you can position cells. The Soundscape is an object that holds various SoundCells. It includes methods for adding cells, playing cells, and destroying them. Cells can overlap each other—creating some really nice blended sound effects. (more…)

If you’ve dabbled at all with Papervision yet, you may have already seen small wisps of smoke coming from your processor, as have I.  I’m having a love-hate relationship with Flash player. Flash player does not yet live up to the potential that 3D APIs such as Papervision have to offer. I am ready, willing and able to use many of the wonderful features that the Papervision Team has added, such as shaders; but when it comes to practical implementation, I’m always faced with the limitations of Flash player and the processor. To keep us on good working terms, Optimization is key. (more…)