SIGMA::BLOG

Why should I?  What does it matter?  How can one person change the world?  We’ve all heard the phrase, “Think globally, act locally,” but how often do we actually heed the meaning of that phrase?

The needs of the world just seem so overwhelming, right?  We find ourselves saying, “Why bother? We can’t fix everything!” and then doing nothing.  I think that’s probably a very logical solution according to our selfish, perfectionist, overachieving natures –  “If it can’t be done right, why do it at all?“  Sound familiar?

While it is true that one person can’t solve all the troubles of the world, we at Sigma have realized that everyone holds great power to make a big difference.  The power that one person has to improve the quality of life for a few, or the ability that one person has to lend a helping hand, is tremendous.

We recently created a community outreach program called Team Hercules (we have a tradition that lends itself to all things Greek).  There were two reasons we created Team Hercules.  Reason #1: It’s a program that empowers all of our employees to reach out beyond themselves and beyond the confines of these office walls to give back and better our community.  And Reason #2: I’ll get into that in a minute, at the end of this post. (more…)

What kind of person would think about using a tree as a musical instrument?  I was amazed by what Diego Stocco was able to compose using an ordinary tree in his garden.  Shuffling leaves, tapping bark and strumming and bowing on twigs.  By considering the tree from a different perspective, Diego transformed it into something completely different.

Diego Stocco – Music From A Tree from Diego Stocco on Vimeo.

Discovering new and unique ways to create something different from a common object or idea is a challenge for all creatives. We often set our own boundaries and expectations of what something “should” be, defined either by the project parameters or personal preferences. Overcoming these limitations opens up a world of new experiences and fresh inspiration for our work. (more…)

I stumbled on an article today that admittedly I wished I found a few weeks ago to make it align with Valentine’s day (perfect packaging strategy!).  I loved it because it really helped me reflect on one of our own core values here at Sigma – - The most important element to our success are RELATIONSHIPS.  Relationships with each other, with our clients, with our vendors, with our client’s customers.  Period.

Although the official Valentine’s day has long-since passed, having and being in love is relevant all year round – and especially during these trying times I’m reminded how important it is to value what you have, and to treasure those relationships that define you.  So, I’m posting a selection of Rhonda Abrams‘ All You Need is Love to Run Your Business here to inspire and remind us what matters. (more…)

The NY Marathon.  Yes!  What an amazing event – - people of all types, from all over the world (young, old, beginner, elite) running for a reason.  Some reason.  In memory of a loved one, to get a personal best time, to raise money for a cause, to win the gold, or…to just to say they did it.  That was me.  I thought, “Sure! I can run 26.2 miles! I’ll be able to check it off my list. So I signed up, and about 5 months ago, I started to run. Boy did I run. Before work. During work. After work. And especially, on the weekends.  I really should have done more, but I ran out of time. On race day I was nervous. I realized I had over committed. I was under trained.  And I was intimidated. By the “real runners” and, of course, the streets of NYC. (more…)