SIGMA::BLOG

Faced with an uncertain economy, lingering steady holds in client budgets, procurement mandates driving margins down and a general reduction in client spending, we realized that creative steps would be needed to manage our own expenses and better position ourselves for the next few years. With some strategic brainstorming and a focus on manpower, workload and agency functions, we set out to develop a solution that would win for everyone.

With a goal of streamlining overhead without reducing workflow or impacting our creative product, we found eight positions in the company that could benefit from a reduced workweek (4 days) while also helping to shed some weight from our bottom line. As a result we were able to save jobs and in turn we have been encouraged by the new vigor and level of productivity that we’re seeing. The outcome? Inspired employees who thrive in the condensed workweek, an even better and more focused creative product and an improvement to operating expenses that allows us to focus on growth, innovation and further expansion.

Just goes to show what happens when creative minds work together. CNN and Alina Cho – thanks for featuring us today!

Tags: best practice, shannon morris, Sigma Group

This entry was posted on Thursday, April 2nd, 2009 at 11:36 am and is filed under Best Practices, Perspective. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.