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PAST WEEK’S FUEL FOR THOUGHT

1. During these turbulent times, we all need some good brand-building advice. Time for a Brand Stimulus Package: Invest Now in Building Brand by MarketingProfs is an excellent article that points out the new 7Ps of Branding to survive the downturn.
2. Is mobile advertising moving from experimental to essential? At a recent digiday:Mobile conference in NY, Nielsen stated that the popularity of smartphones is driving consumption of mobile content of all types. Key findings: 145 million mobile media consumers, with 127 million using SMS, 70 million downloading mobile content, 48 million using the mobile Internet and 12 million using mobile video.
3. Is the Internet getting gray? eMarketer reported that more older Americans are going online than ever before. Key finding: Adults 55+ accounted for nearly a third of Web audiences in late 2008.
4. Nielsen Online found more Americans are using social networks and blogs than e-mail. However, eMarketer cautions marketers as a study performed by IDC found that 43% of Social Network users never clicked on ads, and only 11% of those who did actually purchased anything, while 80% of non Social Network users clicked on ads with 23% purchasing.
5. With all the talk about bailouts and the huge U.S. debt, did you ever wonder what one trillion dollars look like? Here’s a really good visualization.

VIDEO SNACKING
A little plug for Sigma. Recently we launched our Panasonic Toughbook TV commercial.  Let us know what you think.

Toughbook for a Toughworld from Sigma Group on Vimeo.

The next video completely left me speechless. Watch it carefully to the end as the amazement unravels halfway into the video.

AROUND TWITTERVILLE
Everywhere you turn, someone is talking about Twitter, from celebrities to CEOs to politicians.

Below is a list of interesting articles and trends we observed last week on Twitter:

1. Twitter Demographics (42% A35-49 | 53% Women | 82% Caucasian | 27% $100K+ HHI | 7MM unique visitors in Feb-09)
2. How and Why to Launch a Business Presence on Twitter
3. The Cisco Fatty incident last week was the sixth trending topic on Twitter.  It was a good reminder that whatever you say on social Web, you are accountable for—just like in the offline world. Just remember that once you send out a message on Twitter (tweet), there is no way to retrieve it back.

While on the subject of Twitter, to receive up-to-date Fuel for Thought tweets, follow us @FuelForThought on Twitter.

INTRODUCTION TO…

Posterous lets you post things (photos, audio, video, file, text) online fast via email. It’s a great alternative to those who want to build a blog but don’t have the time to fuss around with it.

ExecutiveMoms is a community for mothers who are working professionals. The site offers peer support, networking opportunities and resources.

Google Health could help you better coordinate your health matters

MatterBox is a box of free samples sent to subscribers. It is only available in the UK right now, but I love the idea of book samplers—first chapters that look like the real thing.

Tags: Sigma Group, Weekly Round-Up

This entry was posted on Wednesday, March 25th, 2009 at 10:13 am and is filed under Marketing News, Weekly Round-Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.