SIGMA::BLOG

PAST WEEK’S FIND

1. Last week, Google launched interest-based display advertising on their partner sites and YouTube.  Some are in favor, while others are concerned.  You have the option to either add interest categories to get more relevant ads, or opt out of this service.
2. We frequently get the question – “How much should I spend on advertising?” While there is no definitive answer,  Business Week offers some good sound advice.
3. Nielsen reported that an average U.S. Internet user went online 57 times, visited 105 domains, viewed 2,405 web pages and spent nearly 61 hours online in February 2009.
4. In the early 1980s the chant was, “I want my MTV!”. Today, it’s “I want my Video”.  Highlighted findings include:

• comScore reported that in January-09, U.S. internet users viewed 14.9 billion online videos.  There were more than 147 million online users watching videos online and an average user viewed 101 videos (356 minutes) in Jaunary. Google Sites (which includes YouTube) captured 43% of online video market share.
• In February-09, Hulu shot ahead of Yahoo and MySpace as the No. 2 video site in the U.S. with 309 million video views.  Hulu gained 33% surge in traffic fueled by a Super Bowl ad.

VIDEO SNACKING

1. Have you seen Joshua Allen Harris’ Inflatable Bag Monsters?  What a fantastic street art performance.
2. Although this is not a video, New York Time’s mapping of Twitter chat during the Super Bowl is quite amazing.

INTRODUCTION TO…

1. TrackingTwitter A nifty twitter tool that tracks top brands, TV, celebrities and entertainment.
2. Addictionary A fun site for those who like to see our language grow.  It’s Urban Dictionary with a social media twist, where users submit and vote on new words.
3. LogoFi Need inspiration on logos or want to show off your new logo?  Logofi is the place to be.
4. Exactfactor A free tool that tracks your website positioning in popular search engines.
5. 12seconds.tv An easy way to share what you’re doing with your friends through video.

POTPOURRI

1. Chances are you know someone who is affected by the ecenomic downturn and is currently unemployed.  Below are links to great tips and suggestions that may help them recover.

• Mashables’ The top 10 Social Sites for Finding a Job

• OEDB’s How to Ace Your Job Interview

Tags: Sigma Group, Weekly Round-Up

This entry was posted on Monday, March 16th, 2009 at 1:29 pm and is filed under Marketing News, Weekly Round-Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.