SIGMA::BLOG

In our daily digital travels, we come across some really cool, innovative and interesting places that fuel our marketing minds and spirits. Starting this week, we will summarize our highlighted findings to keep you in the loop.  Let’s jump right into our first weekly round-up!

PAST WEEK’S BUZZ

1. Social networking is no longer a youth phenomenon.  comScore finds more than 50% of Facebook users were over 35 years old.
2. Searching for new customers in the recessions?  eMarketer finds that they might be hiding in plain search.
3. TV viewing is at all-time high with an average viewer watching more than 151 hours of TV per month.
4. We said our good byes to Rocky Mountain News, 55 days shy of their 150th anniversary.
5. A little plug-in for Sigma Group.  Shannon Morris (President/Partner, Sigma) reflects on 2008 as one of the best years for new business growth.
6. The most talked about website last week was Skittles.com and if you missed it, here is a great wrap-up POV when they aggragated Twitter feed into their homepage.  After much testing, Skittles decided to keep Wikipedia for brand’s homepage.
7. Although controversial, sponsored conversations are here to stay and Jeremiah Owyang shares some insightful fuel-for-thought.

GREAT DOWNLOAD REPORTS

1. A comprehensive report on Three Screens – Television, Internet and Mobile Usage in the U.S. by Nielsen.
2. Released in Jan/09, the comScore 2008 Digital Year in Review offers a wealth of information.

FUEL FOR THOUGHT BLOG POSTS

1. Social Media Marketing:  Getting with the Program Jennifer Kim (VP, Integrated Strategy @ Sigma) offers tips and suggestions on best ways for organizations to embrace social media marketing programs.
2. All you need is LOVE: An inspiration blog post by Shannon Morris (President/Partner @ Sigma) on Sigma’s core values – being in love with each other, our clients, vendors and client’s customers.
3. Papervision Optimization:   If you are a web designer, Joe Schorn (Sr. Interactive Designer @ Sigma) this article includes great tips on how to best use Papervision within the current abilities of Flash player.

VIDEO SNACKING

1. Submitted by our resident Sr. Designer, Skye Leith, this video is awe-inspiring
   
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INTRODUCTION TO….

1. Rate IT All Provides a simple interface for searching out your favorite products and hear what others say about it.  Think of it as a product-focused YELP.
2. BlogCatalog Helps you discover your next favorite blog and any topic of your interest.
3. LOVELY CHARTS An online tool for creating diagrams and charts.  If you’re a novice at Powerpoint this may save you lots of time creating diagrams.
4. TRACKUR Offers tools to measure and monitor your online reputation in social media.  Sign up for a free trial and see how your brand is being conversed.

For more information and up-to-the-Tweet news, follow FuelForThought on Twitter. To find a full archive of Fuel for Thought Weekly Round-ups as well as our thoughts/perspective on today’s marketing and advertising, please visit Sigma.

Tags: Sigma Group, Weekly Round-Up

This entry was posted on Monday, March 9th, 2009 at 11:37 am and is filed under Marketing News, Weekly Round-Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.