Comments on: Social Media Marketing: Getting with the Program http://www.sigmagroup.com/blog/archives/374 Full service advertising agency Tue, 27 Apr 2010 05:21:29 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Brian Doyle http://www.sigmagroup.com/blog/archives/374/comment-page-1#comment-131 Brian Doyle Mon, 11 May 2009 02:01:22 +0000 http://www.sigmagroup.com/wordpress/?p=374#comment-131 It's too bad so many companies want to "dive" into the social media bandwagon. One bad apple can ruin it for the rest who DO their research and attempt to tackle social media right. Soon the viral effect may backfire on the social media trend. Consumers will start to form conclusions about corporate involvement in social media and turn their cheeks. Social media must be treated like a living being. It requires a lot of maintenance. Keep it fed and it will keep people coming, leave it alone and it will bite you in the butt. Great entry. I hope more people read this. -BD It’s too bad so many companies want to “dive” into the social media bandwagon. One bad apple can ruin it for the rest who DO their research and attempt to tackle social media right.

Soon the viral effect may backfire on the social media trend. Consumers will start to form conclusions about corporate involvement in social media and turn their cheeks.

Social media must be treated like a living being. It requires a lot of maintenance. Keep it fed and it will keep people coming, leave it alone and it will bite you in the butt.

Great entry. I hope more people read this.

-BD

]]> By: Carl Sorvino http://www.sigmagroup.com/blog/archives/374/comment-page-1#comment-82 Carl Sorvino Thu, 26 Feb 2009 18:56:02 +0000 http://www.sigmagroup.com/wordpress/?p=374#comment-82 Great mention about the word "viral". It's important for folks to realize that viralibility is not a deliverable. Let's just separate the word "viral" from the word "video" or anything else for that matter. Sometimes because there is no guarantee that an effort will go viral, a client may shy away from taking the chance. Though we all wish for success with any campaign even a failed effort can yield invaluable results that can inform the next effort, which will in turn help it be that much stronger. I think that if a client is willing to adhere to the tips above they should take the chance on developing something they think may go viral. The learnings you get just from going through process may be worth it. Great mention about the word “viral”. It’s important for folks to realize that viralibility is not a deliverable. Let’s just separate the word “viral” from the word “video” or anything else for that matter.

Sometimes because there is no guarantee that an effort will go viral, a client may shy away from taking the chance. Though we all wish for success with any campaign even a failed effort can yield invaluable results that can inform the next effort, which will in turn help it be that much stronger.

I think that if a client is willing to adhere to the tips above they should take the chance on developing something they think may go viral. The learnings you get just from going through process may be worth it.

]]> By: Bill Szymanski http://www.sigmagroup.com/blog/archives/374/comment-page-1#comment-80 Bill Szymanski Wed, 25 Feb 2009 22:03:26 +0000 http://www.sigmagroup.com/wordpress/?p=374#comment-80 All very good points. I can especially relate to #3 and the need for routine content updates. Just imagine getting a subscription to a new magazine about a favorite hobby, only to receive the same issue month after month. How long would THAT hold your interest? It's evident that many organizations do not realize the scope of what's involved and just dive in to a big project without long-term planning and sufficient manpower. When they try to do it alone it becomes overwhelming. Thanks for your valuable advice. B. All very good points. I can especially relate to #3 and the need for routine content updates. Just imagine getting a subscription to a new magazine about a favorite hobby, only to receive the same issue month after month. How long would THAT hold your interest?

It’s evident that many organizations do not realize the scope of what’s involved and just dive in to a big project without long-term planning and sufficient manpower. When they try to do it alone it becomes overwhelming.

Thanks for your valuable advice.

B.

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