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	<title>Comments on: Are You Ready to Commit?</title>
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	<description>Full service advertising agency</description>
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		<title>By: Adam Broitman</title>
		<link>http://www.sigmagroup.com/blog/archives/234/comment-page-1#comment-16</link>
		<dc:creator>Adam Broitman</dc:creator>
		<pubDate>Mon, 29 Dec 2008 18:48:48 +0000</pubDate>
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		<description>Great points!

This is why social media/marketing requires fundamental change within organizations and on behalf of all brand stewards. This is not an overnight process--but then, anything worth having is worth working towards.</description>
		<content:encoded><![CDATA[<p>Great points!</p>
<p>This is why social media/marketing requires fundamental change within organizations and on behalf of all brand stewards. This is not an overnight process&#8211;but then, anything worth having is worth working towards.</p>
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