http://www.sigmagroup.com/blog/archives/169 Full service advertising agency Tue, 27 Apr 2010 05:21:29 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.sigmagroup.com/blog/archives/169/comment-page-1#comment-9 Prachi Wed, 17 Dec 2008 14:41:51 +0000 http://www.sigmagroup.com/wordpress/?p=169#comment-9 Hi Jen, Nice post. The downturn has most retailers offering up more and more deals to get consumers to spend their money. One marketer, however, stands out: ING. It's interesting and refreshing to see a marketer that cautions against spending too much. In fact, on ING's site, wethesavers.com, you can sign a declaration of financial independence. Thousands of people have signed up on their site so far. Just a great ( and smart) example of a marketer aligning with the consumer in hard times rather than selling, selling, selling. I thought it was a very cool and powerful way to plug into what's happening. Hi Jen,
Nice post. The downturn has most retailers offering up more and more deals to get consumers to spend their money. One marketer, however, stands out: ING. It’s interesting and refreshing to see a marketer that cautions against spending too much. In fact, on ING’s site, wethesavers.com, you can sign a declaration of financial independence. Thousands of people have signed up on their site so far. Just a great ( and smart) example of a marketer aligning with the consumer in hard times rather than selling, selling, selling. I thought it was a very cool and powerful way to plug into what’s happening.

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