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THIS WEEK’S FUEL FOR THOUGHT
Social media got you running in circles? It’s easy to get lost and confused with the ever-changing stream of information and advice on social media. So, this week we are rounding up some highlighted articles, resources and best practices on social media marketing.

1. Social Media Marketing: Getting with the Program – Sigma’s tips on the best ways for an organization to embrace social media
2. Five Phases of Social Media Marketing – Social Computing Journal listed out five distinct phases to successfully leverage a social media program: Discover, Strategy, Skills, Execution, Maintenance.
3. How-To: Search the Social Web – Ultimate Toolkit – Robin Broitman from Interactive Insights Group is best known for her Superlists and this is one of our favorites. She has gathered a wide range of free resources, websites and services that help you find, filter and monitor the social web.
4. AdAge’s Digital A-List 2009 includes a collection of reports on the innovators (marketers, media, products) currently redefining marketing relationships with consumers.
5. The Best Social Media Marketing – Compiled by Zeus Jones, this blog post rounded up some of the best SMM programs currently in the market.

SIGMA IN THE NEWS
A little plug for our agency. We are thrilled to be working with Water-Jel, our newest client and the world leader in emergency burn care treatment.

NEW DATA
Do You Know What Men Do Online? At last, a summary of male Internet users in the U.S. by eMarketer. Highlighted findings – 53% of males spent more than one hour per day on the Internet, compared with just 42% of females. Did you know that 15% of men have never been online?

AROUND TWITTERVILLE
One of the best advantages from Twitter is all the creative applications and tools that allow you to further profile, search and engage with this micro-blogging platform. Below are a couple of new tools we found this week that can be quite useful.

1. Twazzup – An alternative Twitter search engine. It has the basic functionality of search.twitter.com, but is faster, has a better UI and offers additional useful resources.
2. TweetBuzzer – Tracks the top 100 tweeted brands. We especially like the “Track Your Favorite Brand” feature, which summarizes the number of tweets and impressions during the past 24 hours, 7 days and 30 days.
3. In case you missed it last week, Mashable’s article on the 10 Most Extraordinary Twitter Updates is a must-read.

IMAGE OF THE WEEK
This one’s for our Friday Breakfast. Anyone want to serve this? Cooking Egg On a Macbook Pro.

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Tags: Marketing News, Sigma Group, Social Media, Weekly Round-Up

This entry was posted on Monday, April 20th, 2009 at 1:27 pm and is filed under Marketing News, Weekly Round-Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.