Sparking new ideas that fuel marketing growth and innovation.

Sparking new ideas that fuel marketing growth and innovation.

Interested in learning more about our Fuel For Thought series? Contact Us

Top 10 Things Customers Want from Retailers

It is imperative to understand your customers’ expectations when interacting with your brand. According to Forrester’s Deanna Laufer, there is one clear message: “In 2016 [customer experience] will be among the top ten critical success factors determining who will win and who will fail in the age of the customer.” This means “shifting to a… Continued

Big Changes in the Social Retail Game

Big Changes in the Social Retail Game

  Retail brands have been struggling for years now to measure  the direct return on their social marketing programs. Many are only just coming to realize that it’s not about a hard sell but more about resonating with a common interest and building a loyal community around what the brand stands for. This is not… Continued

Trends To Die For

Trends To Die For

Marketing. It’s always changing, because we as humans are constantly evolving. Undoubtedly it’s imperative for marketers to be one step ahead of human habits in order to be successful. At Sigma, we believe that being proactive, investing in research and anticipating trends are the most effective ways for us to understand our brands’ audiences. Here are some… Continued

10 Things Marketers Can Learn from GE

10 Things Marketers Can Learn from GE

  Linda Boff, the self-proclaimed media and digital explorer, otherwise know as the Executive Director of Global Brand Marketing for GE inspired marketers at yesterday’s MediaNOW conference, hosted by the New York Advertising Club.  Not only did she motivate me, but also unlike most keynotes, she provided valuable information that all brands could utilize to… Continued

Meet our New Media Director

Meet our New Media Director

  We are excited to announce that Kerri Koppel has joined Sigma Group as a senior group director overseeing all strategic media communications programs including media planning and buying. Kerri is a savvy and dedicated media director with a proven track record of delivering innovative solutions that drive business results. Prior to her work at Sigma Group, Kerri was responsible for… Continued

6 Things Marketers Can Learn from Frank Underwood

6 Things Marketers Can Learn from Frank Underwood

  1. Know your customer’s interests.   2.   Utilize the power of cultural conversations.   3.   Don’t take your current customers for granted.   4.   Make your customer the hero of your brand story.   5.   There are no rules in marketing. If it works, it works.   6.   Share stories they… Continued

8 Social Media Mistakes That Are Killing Your Brand

8 Social Media Mistakes That Are Killing Your Brand

Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. This article will walk you through eight social media marketing mistakes you should avoid at all costs. 1. Not properly vetting and supervising your social media managers Your social… Continued

Panasonic Does B2B Content Marketing Right

Panasonic Does B2B Content Marketing Right

  For the last four years, B2B Trade Publication Demand Gen Report has been recognizing B2B companies that are helping innovate the content marketing landscape across all channels and leveraging the evolving buyer behaviors. A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing… Continued

Content Marketing is NOT Native Advertising

Content Marketing is NOT Native Advertising

  This is content marketing.  Content marketing is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The purpose of content marketing is to attract and retain customers by consistently creating and curating relevant and valuable… Continued

The Most Effective Ways to Engage Moms Online

The Most Effective Ways to Engage Moms Online

  The Motherhood, an engagement research agency has worked with the University of Pittsburgh Institute for Entrepreneurial Excellence and the University of Pittsburgh Joseph M. Katz Graduate School of Business to research and analyze what works and what doesn’t work for brands looking to reach, engage and activate moms online. In the study, they extensively examined more than… Continued

The Ultimate Guide to Building a Content Strategy

The Ultimate Guide to Building a Content Strategy

Fact: The average website conversion for companies with defined content processes is more than twice that of companies without. Why? These companies set clear goals, have a plan, and have built the internal infrastructure to stay on track. The rules are evolving at the speed of technology and regulation, and the turnaround time is often… Continued

Digital Trumps TV: Find Out Where Marketers Spent the Most in 2013

Digital Trumps TV: Find Out Where Marketers Spent the Most in 2013

  Neustar Media Intelligence recent report showed a massive increase in Q1 2014 compared to Q4 2013. They stated explained, “this conversion increase of 2800% was largely driven by a shift in ad spend from premium channels toward the more direct-response-focused exchanges. Other factors included the use of offline customer data in online campaigns, brands… Continued